EFFECTIVE COMMUNICATION SKILLS FOR MANAGERS
Dr. Ibha Kumar
Dr. Smeeta Mishra
Smeeta Mishra is an associate professor in Communication at the Xavier Institute of Management, Bhubaneswar. She holds a Ph.D. from the University of Texas at Austin, an M.A. from Syracuse University, New York, and another M.A. from Jawaharlal Nehru University, New Delhi.
Before joining XIMB, she worked at IIM Calcutta, IMT Ghaziabad, IIM Ahmedabad and Bowling Green State University, Ohio. She has diverse experience teaching courses on managerial communication, news media writing and editing, social media cultures and research methods. She also conducts workshops on persuasive communication, public speaking, business presentations and online communication. She publishes her research on online communication, media representations and gender studies in reputed, peer-reviewed journals. Her books include “Digital Cultures” (Routledge, 2021) and “Online Communication Strategies for Managers” (Co-authored with Prof. M.M. Monippally, retired IIM-Ahmedabad faculty; McGraw-Hill Education; 2014).
- Course Description
The purpose of this course is to help managers become effective communicators. This course will address oral, written and non-verbal aspects of communication. It will focus on self -management which is a prerequisite for effective communication.
This course will also help participants identify, build, sustain and promote their unique personal brand online. Participants will be trained to communicate strategically in business contexts.
It will enable participants to improve their public speaking and business presentation skills. It will help them write compelling business messages, including positive, negative and persuasive messages. Overall, the course is designed to hone the communication skills of participants so that they can become future-ready managers.
2. Student Learning Outcomes
The students should be able to:
Develop public speaking skills and business presentations skills
Understand the fundamentals of self-management for effective communication
Communicate strategically in varied business contexts taking into account the communication goals, target audience, message structure and channels
Craft effective business messages including positive, negative and persuasive messages
Develop a strong and compelling personal brand for effective online and offline self-presentation
3. Organization and Delivery of the Course
This course will use interactive pedagogical tools including class discussions, role plays, video reviews, team exercises, etc. Apart from the textbook, participants will be expected to read handouts/chapters from other books suggested/given for class reference. They will also be required to view and engage with the uploaded videos in a phased manner.
4. Course Resources
Bovee, C.L., Thill, J.V., & Raina, R.L. (2019). Business Communication Today. (14th edition). New Delhi: Pearson India education Services.